How 3D Mapping and Multimedia Art Enhance Special Events

From big corporate powerhouse special events to new product releases, in order for a special event to truly be “special”, it must captivate audiences in memorable, creative spectacle. This is where 3D mapping and multimedia art step in, and take average shows to incredible shows that manipulate technologies to create immersive experiences.

What is 3D Mapping?

3D mapping, also called projection mapping, is a type of multimedia technology that uses projectors to map our light-powered designs and images onto any surface. While traditional video projectors display images on flat screen, 3D mapping project images on three dimensional objects to create interactive displays. In layman’s terms, it is simply displaying an image on a non-flat surface of color.

In addition to going by the name “projection mapping”, some industry pros refer to 3D mapping as “spatial augmented reality” and “video mapping”. But despite the name 3D mapping goes by, it has a number of uses that include live concerts, advertising, gaming, theatre, computing, special events, and decoration for any occasion ranging from fashion shows to weddings. In some cases, specialized software is required to run an amazing 3D mapping component to a multimedia stage design in order for physical objects and virtual content to align.

3D Mapping and Multimedia Art Suck the Audience In Deeper

We all know that one’s ability to entice viewers and stir the emotional sauce within consumer audiences is the best way to make a connection. And when brands make emotional connections with buyers, sales roll out and brand loyalty develops. 3D mapping is an ideal multimedia art format for bridging brands with audiences while creating memorable and emotional experiences. Various surveys reveal that when concrete objects and given human attributes, emotional bonds ensue. Because 3D mapping creates augmented reality using virtual digital technology into real life environments, spectators are able to feel the human elements within non-human entities.

Multimedia Art Powered by Projection Mapping Conveys Value for Viewers

If your special event (such as a product launch) has a goal to promote value around an object or an experience, projection mapping can help highlight features and selling-points. Because 3D mapping is a form of augmented reality, various multimedia designs can help convey value in areas that may be challenging for consumers to understand. For example, if an automaker is unveiling their newest sports car in a branded event, and the car’s pop-up display helps improve the high-speed driving experience, 3D mapping can be used to help audience members see the pop-up display feature while giving the feeling that the world is passing by at high speeds.

3D mapping can also help highlight human experiences by projecting people onto objects using mirrors and timed lighting effects in a synchronized multimedia show. The possibilities are endless.

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Expert Tips on Switching Your Retail Product Packaging Print Provider

If your organization is vetting product packaging print companies to improve retail sales and processes, you have quite the battle ahead, but a necessary one to solidify your growth. When product packaging printing companies make errors, it can cost brands millions of dollars. From losing vital relationships with big box retailers, to product damage, mistakes made in retail boxes and printing cna cause chaos. In some cases printing errors on consumable goods have caused businesses to cave in due to class-action lawsuits. When it comes to product packaging printing companies, perfection is a must.

If your current product packaging print provider is starting to make little mistakes, now is the time to vet new providers before a little mistake turns into a PR nightmare. These tips will help you switch packaging print companies, and provide tips on finding a better partner to work with.

When is the Best Time to Change Packaging Print Companies?

Switching packaging printing companies is not a split-decision to make embarking on immediate actions. The last thing you need is to switch product packaging print providers mid way through a huge project only to experience a massive loss. Start vetting new providers and start assigning small tasks and assignments, bit by bit. Increase these tasks until you have practically outsourced everything, then make the switch. By this point you will get a feel for how reputable your new packaging printing company is, and the quality they deliver.

Retail packaging Structural Engineering

Make sure the product packaging company you switch to excels at structural engineering for product packaging. Some brands have trapped themselves into excessive spending by partnering with a packaging printing company that doesn’t offer all the essential services. When products are irregularly shaped, or the retail boxes must be designed to protect the product’s integrity while having a clear plastic component that reveals various features, structural engineering is required. If you have to outsource to a new provider for miscellaneous tasks, the costs shoot up due to manpower time spent in doing the research and forming the new relationship, and the charges will likely be higher.

Product Printing Packaging Companies Should Offer All Retail Box Types

From litholam boxes to folding cartons, and PET plastic retail boxes to plastic tube packaging for retail goods, your new printing packaging company should offer solutions for all product box types. Often, product packaging for various retail goods will change based on sales data. Customers report that packaging is a massive component to their buying decisions. If sales dwindle and brands consult with their sales team, customer surveys and other telling data only to discover that the packaging doesn’t resonate with consumers, the retail boxes will need a big change. Whether this means changing the box type entirely, or reso the box design and messaging, your new packaging printing company should have the marketing knowledge to help define the problem and ameliorate it while keeping cost front and center.

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Haz tu próxima estrategia de correos

Este tipo particular de marketing es esencial para una pequeña empresa en línea o quizás fuera de línea. Básicamente, la publicidad por correo electrónico se trata de crear un resumen de clientes potenciales y clientes. Este resumen particular de los nombres y los mensajes son en realidad individuos que realmente están interesados ​​en el negocio de los suyos, y también entiendes que es preciso ya que ellos mismos han optado por esta lista.

Tal vez habían estado disponibles actualizaciones futuras en los artículos, además de cupones para inscribirse. A medida que esta lista se expande, se vuelve mucho más preciosa. De hecho, muchos profesionales de la publicidad consideran que este es, a largo plazo, el programa de marketing empresarial más importante a largo plazo.

En caso de que tenga una empresa pequeña, debe tener en cuenta los 5 aspectos antes mencionados de la publicidad digital.

Los minoristas tienen un gran número de filas de información relacionadas (en esta situación particular, información de marketing). Los anunciantes van a utilizar Big Data para obtener información de referencia cruzada, obtenida de varias fuentes, para que puedan publicar anuncios en Internet que están dirigidos a un subconjunto muy distinto de la industria de ellos. El resultado: un mejor retorno de la inversión, ya que los dólares publicitarios en realidad se asignan solo a los potenciales prospectos.

Produzca un plan y combínelo con los demás esfuerzos publicitarios con expertos en seo mexico. Varias de estas áreas de publicidad a menudo son más cruciales y útiles, según la compañía de usted. La mayoría de ellos puede tener profesionales que lo ayuden con o tal vez subcontratar si no tiene la mano de obra para administrarlo.

Los métodos de mercadotecnia en Internet que generalmente se subcontratan incorporan redes sociales, estrategia de posicionamiento web en tijuana mexico y mercadotecnia de búsqueda local, porque hasta que no tenga tiempo para dedicarlo, es difícil mantenerse al tanto de las muchas modificaciones que se producen en cuanto a la técnica. Con el marketing y la publicidad por correo electrónico y artículos, puede hacer mucho usted mismo, aunque nunca está de más interrogar a los especialistas por la orientación estratégica para ayudarlo a comenzar.

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3 Signs You Have Found the Best Food Truck Builders

The process of vetting food truck builders and creating a short list of potential companies is a grueling, time consuming task. However, it is extremely important and shouldn’t be rushed. Clearly, your goal is to be successful in a food truck business by offering amazing cuisine to a wide variety of customers while creating a buzz around your brand. In order to do this, you need to work with a food truck builder that manufactures custom high-quality vehicles according to your needs and the local market you will be serving.

After visiting their websites and checking out local food truck builders, you will want to begin reaching out to the best of the best. Here are three signs you have found the best food truck builders and are not wasting your time having conversations with subpar hands.

1. Look for Food Truck Builders with Client Variety in their Portfolio

The hallmark of a top food truck builder is one that has a wide variety of projects and client types. This demonstrates their ability to effectively communicate with a large cross section of professionals ranging from small, family-run businesses to large corporations that order multiple custom food trucks. Working with food truck builders who have repeat business from large corporations also testify to their high-quality and ability to deliver exceptional food truck fabrications on time. It also demonstrates to their record for only using top quality food truck equipment.

2. Food Truck Builders Who Also Know Marketing

Not only do food truck builders need to produce vehicles that offer the right configuration and equipment for owners to grow, the food truck must also be built to market against the competition. This typically exists in the creative branding executed by savvy food truck builders. There are two main ways to brand a food truck: paint job or vinyl wraps. Some food truck businesses love a hand-painted design for that more authentic look. Some of the best food truck builders have highly skilled artists who specialize in airbrushing, 3D graphics and delicate brush work, and many food truck buyers love it. However, vinyl wraps are currently the most popular method because they last longer than pain and don’t require constant touch-ups.

The best food truck builders also know how to design your truck to resonate with the right customers. Look for a food truck company that actually does market research into your geographic area, the customers you want to target, and how eaters traditionally engage with the type of food you plan to serve. Then see how they plan to market this through a clever food truck design.

3. Look for a Food Truck Builder with Access to Permitting

The best food truck builders can help save their clients time and money by building the vehicle to meet all the legal requirements for licensing and permits. Some states have strict labor laws, and food handling regulations must also be met. A good food truck builder will know these laws and partially use them into the build strategy. The greatest food truck builders also help their clients actually get the permits required for operation.

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México En Los Negocios

México es un país cuya rica cultura impregna todos los aspectos de la vida, especialmente en los negocios. Los expatriados que quieran hacer negocios en México deben considerar los matices culturales del clima de negocios, de lo contrario corren el riesgo de ser tomados por sorpresa, ofender o incluso perderse varias oportunidades de negocios. En la actualidad el mundo de las franquicias en México está explotando y el país ofrece un ambiente de negocios amigable y hospitalario, como lo demuestra la positiva actuación de México

Lenguaje comercial
Aunque muchos empresarios mexicanos hablan inglés perfecto, el español es el idioma oficial de los negocios en México. Aprender algunas palabras y frases de elección hará mucho por agradar a los expatriados con sus asociados.

Horas de negocios
Las empresas suelen correr de 9 a.m. a 6 p.m., de lunes a viernes, con una siesta de dos o tres horas a primera hora de la tarde.

Vestido de negocios
El código de vestimenta para el mundo empresarial mexicano es inteligente y formal, con énfasis en el estilo. Los hombres usan corbatas, colores oscuros y accesorios, y la suposición básica es que las personas se esfuerzan por verse lo mejor posible. Las mujeres también se visten elegante y con estilo (los trajes de negocios son muy usados) y a menudo se ponen a trabajar con tacones altos y maquillaje.

Los saludos de negocios en México suelen ser un apretón de manos con una ligera reverencia. Es importante usar el título de alguien al saludarlo, ya que es un signo de estatus y muy valorado en México. Alguien sin título debe ser referido como Señor (Mr) o Señora (Señora), seguido de su apellido.

Los obsequios generalmente no se entregan en reuniones de negocios, aunque se puede apreciar una pequeña muestra de sinceridad. Los expatriados invitados a la casa de un colega deben llevar vino, dulces o flores, pero deben evitar los pétalos rojos y las caléndulas.

Igualdad de género
Las mujeres son aparentemente tratadas como iguales en el mundo empresarial mexicano, a menudo ascendiendo a puestos de responsabilidad. Sin embargo, los negocios en México aún pueden seguir patrones paternalistas, y la presencia del machismo en el lugar de trabajo es, lamentablemente, una realidad que muchas mujeres expatriadas deben enfrentar.
México es un lugar amigable y acogedor para hacer negocios, y los extranjeros no deberían experimentar muchas dificultades para asimilarse en la cultura corporativa mexicana. Se sabe que los estadounidenses son tratados con hostilidad

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Cómo proteger la marca de su negocio

Has trabajado duro para lograr que tu empresa esté donde está, y quieres probar y construir una marca sólida y una buena reputación. Sin embargo, puede haber problemas para proteger su marca y su reputación de las personas. Puede provenir de personas que quieran copiar tu marca o incluso desean usar su marca sin permiso, o no falta aquellos que intentan dañar su reputación. Si no quieres que te dañen necesitarás protección de marca en Tijuana México algunas de las formas en que puede tratar de proteger su empresa y marca.

Medios de comunicación social

Una de las maneras más rápidas y fáciles de dañar su reputación y su marca es no usar su cuenta de redes sociales correctamente. Lo que publicamos lo pueden ver millones de personas, por lo que publicar algo inapropiado puede costarle caro. Para tratar de evitar esto, debes tener una política clara de redes sociales que establezca el comportamiento apropiado y las reglas y pautas. Debe capacitar a sus empleados en el protocolo de redes sociales y explicarles la política de publicación.

Derechos de propiedad intelectual

Su marca es importante para su empresa, ¿por qué no pensar en la protección de derechos de autor? Si ve o sospecha que alguien usa su marca o logotipo sin su permiso, debe hacer todo lo posible para hacer valer sus derechos de propiedad intelectual. Esto no solo protegerá su marca, sino que también impedirá que otros hagan lo mismo. Para obtener la evidencia que necesita, puede ser necesario involucrar a un forense electrónico para encontrar a la persona responsable. Lo mismo se aplica a cualquier diseño o música que pueda usar como parte de su empresa.

Haga su marca prominente

Es importante que su marca les hable a sus clientes sobre quién es usted. Deben poder asociar su logotipo y marca con su empresa. Asegúrese de tener su marca en todos sus documentos y especialmente en sus perfiles en línea. Cuanto más reconocible es, menos posibilidades hay de que alguien intente usarlo sin que lo sepas. Al tener una buena relación con sus clientes, también tendrá otra forma de proteger su marca, ya que podrían decirle si se está utilizando en otro lugar.

Monitoreando su marca y reputación

Debido a que tiene una presencia en línea y también está utilizando las redes sociales. Hay formas en que puede buscar el nombre de su compañía en los feeds de las redes sociales para ver qué dice la gente sobre la compañía.

No importa cuán buena sea su reputación o cuán buenos sean sus servicios al cliente, siempre habrá incidencias en las que las personas intentarán usar su logotipo o empañar su reputación. Solo con un monitoreo diligente e identificando el uso no oficial podrá abordar el problema.

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Maneras De Conseguir Clientela Para Tu Hotel

Maneras de mejorar su hotel

Administrando las expectativas de sus huéspedes

Un invitado reservó su “Suite Express” en publicidad de un sitio tercero. Cuando se les muestra la habitación, no es lo que vieron en línea y están decepcionados. Administrar las expectativas de sus huéspedes, especialmente cuando no tiene control total sobre sus mensajes en sitios de terceros, es un desafío frustrante y frecuente para los gerentes de hoteles. Lo más llamativo de un hotel siempre va a ser la mueblería, por eso no decepciones a tus huéspedes y ofreceles lo mejor  de muebles para salon de belleza en Tijuana va a ser algo diferente que le dará un toque de originalidad y hará que todos se sientan en un entorno agradable

En última instancia, si puede controlar los mensajes que circulan por su hotel y sus habitaciones, puede gestionar mejor las expectativas de sus huéspedes. La mejor manera de hacerlo es tener fotos y descripciones precisas pero atractivas donde los viajeros potenciales vean su propiedad.

Mantener sus habitaciones llenas

Mantener una alta tasa de ocupación es uno de los componentes más importantes de la viabilidad de un hotel.

Organizar un evento local como un festival de música o un evento deportivo y crear un paquete donde su hotel se encuentre involucrado. Incluya boletos para el evento, así como el transporte hacia él. Ofrecer un paquete todo incluido puede llenar las habitaciones y tentar a los clientes que quizás no hayan considerado el evento, o su hotel en primer lugar.

Aumento de los ingresos

No solo necesita asegurarse de que sus invitados estén contentos y que sus habitaciones están llenas. También debe asegurarse de que la línea de fondo esté en negro. Aumentar los ingresos de su hotel no es un desafío fácil. Y, ciertamente, no es algo que pueda abordarse con un consejo rápido.

Una de las muchas maneras de aumentar sus ingresos es aumentar las ventas en cada oportunidad. Si tiene un paquete de spa o se asoció con un guía turístico local, la oferta de complementos es una excelente manera de aumentar sus ingresos, así como también de mejorar el tiempo de sus huéspedes en su hotel.

Mantenerse al día e innovar con las últimas tendencias

Los Millennials tienen un conjunto diferente de deseos y necesidades que los baby boomers y, con el aumento, especialmente en el poder adquisitivo, de los primeros es importante asegurarse de que innove sus ofertas para poder satisfacer las nuevas demandas y los nuevos mercados.

A menudo las personas permanecen más tiempo y buscan más experiencias culturales en sus viajes. Asegúrese de que el sitio web de su hotel sea compatible con dispositivos móviles. Además, asegúrese de que sus ofertas se relacionen con la experiencia de viaje única que los millennials están buscando. Estas son excelentes maneras de comenzar a innovar.

Otra gran manera de mejorar la generación de demanda de su hotel es asociarse con otros hoteles

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Transform the language of your company

Putting sides of political preferences, many people are interested in knowing some of the keys to success that have led Donald Trump to the presidency of the United States because in addition to politics, is an example to follow in business. This man has also transformed the language of business marketing into political language.

Here we will mention some interesting results that have come out that make an analysis of the figure of the new president of the United States and the implications of this new stage.

If we know a little about the trajectory of this man, we know that Trump has a great marketing capacity that he has inherited from his time as a real estate entrepreneur and has managed to translate politics very well, launching very simple messages, repeated permanently, very easily understandable That is why if you are a Tijuana dentist, maybe you know medical terms and handle them perfectly, but your clients do not, so you can choose to speak with simple language so they can understand you and feel more comfortable with a dentist than understands.

As for the political campaign of this man, his messages have reached the hearts of many people who did not feel sufficiently represented by political power in previous years so that this is one of the keys to their sure success.

About the repercussions of Trump’s mandate on the international scene, there is an attempt to look inward, stop taking too much care of foreign affairs, and take a lot of care that there is strong economic growth in the country, even applying protectionist policies.

In this way, he has continued saying he could reach the first year of his term, saying that the economy has become very popular and a lot of employment has been generated.

The importance of everything that happens in the United States with the new mandate of Trump, due to the relevance it represents at the international level and the impact it can have for Spanish companies, as is the case of new investments in infrastructures in the United States.

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What is the conversion and why is it so important

If you have a business you are surely doing digital marketing (if you do not do it then you are very lost), it is very important for you to know that if you want your strategies to have the success you desire so much, everything must be measured, it is the only way to know if it works properly or needs to be improved. If your marketing agency or consultant does not give you measurable aspects to qualify the campaign, look for another. A good professional of online marketing knows that each day you have to make statistics of each of the events that occur on your website and social networks. The conversions metric is responsible for the success or failure of an entire project.

The best-kept secret of the big companies that succeed on the internet is the conversion. The conversion is, in terms of marketing, a percentage or decimal indicator that explains how many users or visitors have made a favorable action, be it a subscription, a purchase, a consultation or the hiring of a service. These conversion factors are personalized in each of the projects, they are not the same indicators for the page of an  american biological dentistry Tijuana  as the indicators for a sale page of baseball equipment in China.

The radical importance of conversion is to measure it. In that way, it is possible to take things seriously and see where you are really failing, why few people end up buying when visitors count by thousands.

Decrease the steps
One of the reasons why a page has a conversion factor or ratio so low is because the steps of a user from entering the page until it reaches the purchase are too many. Although it may sound quite tendentious, Internet users are the digital versions of people of flesh and blood, but much more proud and impatient. For this reason, there are many who are impatient to see that to buy something should jump through several different pages.

To make this work, you have to create a strategy where there is a landing page that includes all the information. From knowing about the product, benefits, and costs, to a colorful and bright button that indicates where to make the purchase. No more Centralizing the entire proposal on one page prevents the user from loading page after page, which, it has been proven, is not at all and the purchases will be few even if the product is unique in the market.

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Tips To Be Good To Your Boss

When we work as employees, the most recommended method to keep our boss happy is to do our job and be productive. A dental assistant said about his boss “my boss always treated me in uncourteously the mornings and that made me very hopeless, but when I started to make coffee every day and give him good morning his attitude changed completely” Everyone can treat well to employees, especially if you are a dentist in Mexico who is very famous for being very good at your job. However, this aspect is not the only one that can help us gain your trust, but there are many other human factors that can make our own boss our best ally in the office.


Always active, always ready

A boss likes to see that his employees have initiative, that they propose new ideas, that they implement different strategies, or that they are there when there is a need to lend a hand urgently. We must be determined and always be willing to be that trustworthy person who always responds when needed.


Repair your mistakes

No one is free to make mistakes. The big mistake is precisely not to repair these failures. Doing this allows us to demonstrate our involvement with work, to improve our performance in that activity (since we will finish perfecting our technique) and to demonstrate to our superiors that we know how to overcome adversity.


Show personality

Do not be one more sheep of the flock. Do not hide in the security that the group gives. Do not be a gray worker anymore. The personality is demonstrated every day, at all times, constantly, in dealing with our colleagues, in our decision-making or even in our way of greeting. Having character and personality does not mean being a despot or acting in a strange way; It means that when we are not there, it is noticed.


Be sincere

Sometimes being a good employee means being honest with our superiors, and being honest with our superiors means that sometimes we will have to say things that they do not like. This point may be somewhat daring, but depending on the type of boss we have, we may value the courage to address him with sincerity, even if it is to show our disagreement in some way.

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Sell ​​with your mobile

Now we use the cell phone for everything: taking pictures, doing accounts, calendar, entertainment, etc. But did you know that you can also increase your sales with it?

It is not news that most people spend much of our time on cell phones: looking for an address, checking the weather, checking our social networks, playing, among many other activities. Thus, we become a captive audience for any local business that knows how to use this advantage. So for any local business owner, it is vital to think about that audience and take advantage of this situation.

For example, if you have a dental clinic such as Smile Builders, you can ask people for their cell phone number and ask them if they want to receive offers and messages from the clinic via SMS. Or you can also get phone numbers from SMS marketing providers

Currently, these types of strategies are still quite attractive, with a very high response rate, since 99% of messages are opened within three minutes of receipt.

Additionally, 98% of people do something about it within a day of receiving them.

However, you must be very careful in how and how often messages are sent. For example, it is necessary to keep texts in less than 160 characters so that the message arrives completely.

Think very well your message

What people want to hear is not about a product or service, or how good a company is, but it wants to know the value, service, and utility that can offer to change realities.

Now companies must put themselves in the place of the consumer to define a message that allows achieving a strong impact, it is not only about having networks, pages or digital tools but how to use them.

In the same way, the timing is quite critical: you should consider the customers’ routine and when they are most likely to want to buy.

It is also recommended to perform retargeting through another strategy, such as email marketing, so as not to saturate them through the cell phone.

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Negotiate Professionally

Separate people from the problem

To carry out constructive and successful negotiations, it takes as a first point to separate (differentiate, not confuse) people from the problem. When you have problems with people it causes unnecessary stress and that makes your teeth become yellow and even stress can make you fat. If you have some of this problems then to go with a dentist in Tijuana and with a nutritionist

Try not to confuse the one with the other and so we will know how to negotiate any issue, however hot it may be, without harming or hurting the quality of the relationship we have with people. Always, before starting the negotiation, take control of the nerves and emotion and remember that the relationship that is involved is very important.

So, do not offend, be respectful and if we are both in that consciousness, we can solve really important problems without damaging the relationship.

Differentiate Interests VS Positions

If the negotiation focuses on positions, that is to say: I am the boss, I am the father, I always want to be right, it is not really a negotiation, it is an imposition.

Of the things that the two parties seek in this negotiation, the things that unite us, the common territory that we have And finally, we must also identify the discrepant interests, sometimes complementary and sometimes not, that will be resolved in this negotiation.

Create mutually beneficial options

We have to invent, create, be idealistic and look for ways to create mutually beneficial options. If we go to a negotiation with only options that make us win, we are falling into the traditional negotiation style (win / lose): I win 10 and the other wins 0. I leave happy, I lose the relationship and never come back to do business with the other person.

This is not about professional negotiation, this should be of mutual benefit; both parties should feel that – looking at the long-term perspective – there was a mutual benefit.

So, how can we create mutually beneficial options? For example, with brainstorming, using the methodology of Edward de Bono called “the six hats of constructive thought”. Using expert opinions from outsiders who also seek the benefit of the two parties that are negotiating.

Support you on external objective criteria

When we are negotiating or trying to reach agreements or resolving conflicts, a very important recommendation -which is also born in the negotiation methodology of Harvard University is:

Use objective criteria, that is, not only bases on that you like such a thing. If you prepare the negotiation with external criteria, such as market data, what the laws say about it, surveys, indicators, jurisprudence, then that context allows to remove subjectivity from the negotiation and give firmness to our arguments.

So, in that context, we do not have to give in to the pressure. If we have objective elements, the pressure will be lower and the application of negotiation principles will be greater.


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The Work Interview

The job interview is the main objective of all people who are in active job search, since it is a step to get the desired job. Having an appointment for a job interview means that the company has read our letter of introduction. When you look formal and with a confident smile you can get what you want to go with your dentist in Tijuana it may be the best decision you have taken before going to a sham job interview

In today’s post we want to tell you some basic recommendations on how to face a job interview and leave satisfied with ourselves, even if in the end we do not get this job, because like everything in this life, it is good to have experiences in doing interviews and the only way to acquire it is by going to them. In addition we can always get some new learning.

Prepare answers to possible questions they can ask us. Confirm the attendance, the time and date of the interview and make sure that we know how to arrive correctly at the interview site, since it is advisable not only to be punctual, but also to arrive a few minutes before the aforementioned time.

Another aspect to consider is how to dress for the job interview? We must think that the image we give will say a lot about us / as, therefore, we must take into account the type of company we go to and arrange according to it and the position we choose. This does not mean that we have to always wear a jacket, but show ourselves as we are, trying to convey a professional image.

During the job interview:

We must try to take care of both verbal and non-verbal language, be natural, smile and control, as far as possible, behaviors that demonstrate our nervousness as: modern nails, move continuously, play with the pen … Pay attention to the questions from the interviewer to give direct and concrete answers, that show our security and that highlight our qualities, training, experience or knowledge of the sector.

We must also use an appropriate tone of voice, avoiding the use of phrases as much as possible. We do not interrupt the interviewer and if we have remained with any doubt, ask her, when he / she has finished his presentation, we can even take notes of what was spoken during the interview.

One of the important things that we can not forget before leaving the interview is knowing how the selection process will continue. It is also convenient to write down the name of the person who has interviewed us and thank you for the time invested.

After the job interview:

Once the interview is over, we should analyze the positive aspects, the negative aspects and the improvement areas to be taken into account for future ones we may have. It is also advisable to keep a check on the companies that have interviewed us and the dates, because if after a reasonable time we have not had any news of the result of the same, we must call and inform us of the process.

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Innovate or die

Okay, maybe the title may seem a little aggressive but in truth, the importance of technological innovation is very important for the survival of small and medium enterprises, since whatever your business, the industry that does not change the way of thinking disappears and we have seen it even with large companies. People will pay if they see that your bussines is updated with the best technology in your area just nobody cares about Tijuana dental implants cost as long as they have the best tecnology to work.

And this is something even more dangerous for small and medium businesses because they have even more challenges to be in the learning process and changes in traditional sales processes may seem like a burden, but it does not have to be that way.

Experts predict that what we know today as sales development will tend to disappear in five years. That is why companies must accompany the change and change the way of thinking if they will not disappear.

It is important to do everything possible if it is necessary to invest large amounts of money to be pioneers in the incorporation of technology in the processes of sales and commercial management as well as in carrying out marketing strategies that break with the paradigms.

Nowadays it is essential to use the content to educate the user, giving them information that they value as useful is key to converting them into recurring clients.

In order to be successful in the construction of the content, I recommend that you investigate what kind of information the audience consumes, investigate what they need to know. Monitor social networks, they are fantastic when you want to know what consumers say, what they like and what they do not.

One of the benefits of including the content within your marketing strategy is that it can influence the purchase decision of the users who visit you. In addition, if your content is interesting you will achieve that it is shared in social media and that it is linked from other sites, which will help the web positioning of your site.

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Investment in road reconstruction

Businesses know that in order to have more customers they must have their business clean and neat, and the streets must look good too, because they pay their taxes and now a big repair in the roads is about to start the city of Tijuana, besides the transit of its citizens, have several tourists who travel to the city for medical treatments, looking for the best orthodontist in Tijuana Mexico or even Cross Border Attorneys. In a first stage, the Urban Mobility Plan that was presented by the mayor of the city will invest more than 98 million pesos in the repair of the roads of Tijuana, as well as a series of actions to reduce vehicular traffic.

This is the result of research and planning, with the aim of Tijuana having the mobility it requires, because it is something that a border city must have, a dynamism typical of Tijuana residents to be calm and live better, moving faster to their destinations, assured the municipal president.

The mayor explained that these actions will be carried out with own resources collected from the property tax and that in his administration he will continue with the policy of not stealing, and of labeling each one of the resources for the benefit of the citizens.

Changes with Sense will be implemented

To improve the circulation of daily traffic, the director of the Metropolitan Institute of Planning of Tijuana, announced the comprehensive plan changes with meaning, which was based on studies that took as a reference the population and urban growth of the city.

The municipal official indicated that several factors were also taken into accounts, such as the increase in traffic during peak hours, bottlenecks and registered accidents, so it turned out to be feasible and necessary to invest senses in strategic streets that allow the automobile flow.

The holder of the IMPLAN announced that there are other proposals to improve the fluidity of the city, in addition to make these changes will require restrictive indication of speed, circulation, and prohibition of return in the sense that will be changed, and will be is giving notice to the population one month before its execution, so that they take their precautions.

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Tips for online sales

The way of shopping has changed recently and in recent years there has been a considerable increase in internet sales, in fact, people do not only buy products, but also services, it is very common to see that people online seek medical services such as  dental work in Tijuana or Tijuana bariatrics.

So if you want to increase your sales, start by buying your domain and hire a good web design agency, they will be responsible for designing the page thinking about your audience. This is important because the buyer should enjoy a shopping experience that is simple, entertaining and complete. It also tries to have a clean and easy to manage page since customers need to find what they are looking for without having to browse or search the page.

Make the processes fast and effective
When we buy online we hope to make a quick purchase if the page is slow or we have to do many clicks it is very likely that we stress and close the page, it is very easy. For example, many pages ask for user registration, this is a good thing since you have the customer registration, however, if the buyer wants convenience, you will not always want to go through the registration process to buy, you can choose to have an option Quick purchase but still leave your email so you can continue sending promotions.

Do not forget the mobile
It is calculated that the diffusion of smartphones is higher than 85%, which means an increase in transactions by this method. That’s why it is essential that online stores have a mobile version of their page, which allows the buyer a friendly and efficient experience.

Depending on the service or product, mobile applications can be an effective channel to boost sales. Not only the process can be faster and comfortable, but the online store can have more traffic.

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Improvements you can make to your digital marketing

The social networks of your company are essential to start doing your digital marketing, whether you have money to run campaigns or not, at least if someone is looking for you on social networks you will be able to find you, and the first thing you will do is review your publications, to see the photos of your products or services and promotions, but if you find photos or publications without sense, you may decide not to buy. Remember that your followers want to hear about your company, your products and, above all, information that can benefit them.

Publish content regularly
We know that it is not easy to publish daily content, and sometimes it is not necessary, but you should do it at least between 1 and 3 times a week. In this way, your followers will continue to remember you and if you upload content to your blog on your website, you will improve your search engine positioning and attract users with the news, just as Samaritan Dental does.

Use the email!
Do you think email marketing is out of date? You’re wrong! Emails are still one of the most effective resources in online marketing. What is outdated is sending mass emails, little visuals and nothing personalized. Apply marketing automation to your email strategy and dare to be creative. Many people are renting in baja rosarito realty because of their good email marketing.
You have not discovered inbound marketing yet. If you still believe that banners are the only way to advertise online, inbound marketing can be a pleasant surprise for you. And with this strategy, you do not have to go hunting your potential clients, but they will be the ones who come to you.

Be clear who your client is
Maybe when you start you know something about your client but not as much as you would like, over time you can investigate who they are, what they like, what catches their attention, since that is the key to success in online marketing. And for that, the first thing you have to do is sit down with your team and define what that profile is: where you live, how you are, what you like, what your needs are, your tastes and hobbies.


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How to find the perfect spanish tutor for you

Hiring an Spanish tutor online might be the best option for many people who need to learn the language as soon as possible and don’t have the time to go the traditional route, but that doesn’t necessarily make the easiest way; because there’s always the issue of how to get the best tutor to help you accomplish your goals.

Finding an ideal instructor can be pretty tiring, time-consuming, and can also make quite a dent in your wallet; because it’s not only about the expertise and professionalism, it’s also about efficiency, reliability and why not, also character and personality.

Therefore, when reading reviews is important to look for specific aspects such as credentials, success rate, experience, professionalism, availability,  and reputation.

Credentials.- Are they certified? Where did they learn their Spanish? What kind of Spanish do they teach? etc. All of these are questions you should keep in mind before hiring an online Spanish course.
Success Rate.- How many people have been pleased with their program? Accomplish their goals?
Experience.- Do they consult or hire native speakers? People who travel Hispanic places or have lived there?, How long have they been in the business?
Professionalism.- Are they punctual? Do they have a structured lesson plan? are they encouraging? ? etc.
Availability.- Do they have flexible schedules? How flexible are they really? What about the material?
Reputation.- Is the team/staff helpful? friendly? fun? How quick are they to answer inquiries? offer technical support? are they patient? understanding?
All of these never forgetting that cost can be an important factor, but it shouldn’t be the main aspect to take into consideration because as they say in Spanish “lo barato sale caro”, which basically means that what’s cheap can turn to be expensive on the long haul.

In the end getting the best of your money is up to you, and nowadays is easier to get feedback on language courses thanks to the wonders of the Internet, social networks, search engines, etc.

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